Colombian singer Karol G will change into the most recent musical artist to have his emblem adorn the entrance of FC Barcelona’s jerseys for a couple of matches this month.
The Spanish giants introduced on Friday, April 12, that the singer’s emblem – her identify in a barbed wire coronary heart – will seem on the entrance of their girls’s crew jerseys once they play Villarreal on Saturday, March 13, and on the jersey of the lads’s crew for the following version of El Clásico towards Actual Madrid on Sunday, April 21.
This new emblem goals to pay tribute to everybody who’s keen to alter the foundations of the sport, break down limitations and go away a legacy for brand new generations to precise themselves as they want. “La Bichota”, like Barça’s girls’s and males’s groups, has impressed numerous individuals. It has performed a key position in taking Latin music to new world heights.
— FCBarcelona.com
Karol G agrees Drake, Rosalia and the Rolling stones as artists whose logos have appeared on Barça’s jerseys as a part of their sponsorship cope with music streaming service Spotify.
Her newest album, Tomorrow shall be enjoyablewas launched in February 2023 and hit primary on the Billboard 200. She was the musical visitor on Saturday Evening Stay in April 2023 with host Ana de Armas.
“The guts image represents what turned the ‘Bichota’ model, a second in my life when I discovered power, resilience and assist,” Karol G mentioned on Barça’s web site. “Because of Spotify and FC Barcelona, it is actually significant to see it on the entrance of a shirt that conjures up a lot of that very same power.”
“Altering the brand on the shirt has change into probably the most iconic and profitable elements of the connection between Barça and Spotify. The anticipation of who the following chosen artist shall be will gas conversations in any respect ranges for weeks and the ensuing influence when the information is lastly introduced could be measured on a worldwide stage,” mentioned Juli Guiu, vice chairman of selling for FC Barcelona. “This time, selecting an artist as well-known as KAROL G helps us, along with Spotify, to create synergies past sport and join with a brand new technology of Barça followers world wide.”
Two particular editions of the shirt shall be obtainable for followers to buy: a restricted version of 1,899 genuine shirts with the brand on the entrance (€399.99 every), and an much more unique version of simply 22 shirts, every signed by one member of Barça’s beginning line-up for every match they’re worn (€2,999.99 every).
A restricted version co-branded way of life attire has additionally been launched web site of Karol G. It contains shirts, hoodies, scarves, hats and water bottles.