The Skilled Ladies’s Hockey League hopes a brand new sponsorship deal will give its gamers the model recognition they deserve.
As a part of celebrations main as much as Worldwide Ladies’s Day on Friday, March 8, the PWHL introduced a brand new sponsorship cope with Molson Breweries, together with a jersey pilot venture. For Friday’s recreation between Toronto and Montreal, the Molson emblem will seem on the again of the gamers’ jerseys above the numbers — a spot often obscured by the gamers’ hair — and their nameplates shall be moved right down to the numbers.
“By putting the participant’s identify beneath the quantity, Molson covers his identify so hers is seen,” the PWHL press launch is studying.
The jersey pilot is a part of Molson’s See My Identify marketing campaign, which “seeks to advertise better inclusivity and equality in sport, sending a robust message that disproportionately represented feminine athletes need to be seen, acknowledged and celebrated.” Molson and the PWHL say the jerseys are “only a first step in Molson’s mission to take feminine hockey gamers to the following degree.”
“Worldwide Ladies’s Day is necessary for celebrating and recognizing ladies who’re change makers, making it becoming for an initiative like See My Identify that gives distinctive recognition to PWHL gamers. I sit up for seeing Montreal and Toronto take to the ice on Friday with these particular jerseys.”
– Jayna Hefford, PWHL senior vp of hockey operations
“We’re proud to announce our upcoming new partnership with the PWHL in an actionable method. We’re large followers of the league and its unbelievable athletes, and launching See My Identify felt like one of the simplest ways to assist the celebs of the PWHL proceed to shine.”
— Kara Fitzpatrick, Advertising and marketing Director, Molson™ & Financial system Manufacturers.
Toronto and Montreal face off on Friday at 7:00 PM ET on the Mattamy Athletic Middle in Toronto. The sport shall be broadcast on Sportsnet in Canada and on NESN in the USA.