Final yr, the Excessive-A Winston-Salem Sprint was renamed the Hyphens on Salute to Winston-Salem Night time. It was a response to a decade and a half of grammar nerds (myself included) who identified that the little bit of punctuation connecting Winston and Salem will not be, in reality, a splash, however slightly a hyphen.
A yr later, the Sprint unveiled one other alternate identification for his or her 2024 Salute to Winston-Salem, the Hype Hens. Whereas the 2023 Hyphens branding was about as minimalist because it will get, with a literal hyphen, the 2024 Hype Hens model is a bit more demonstrative.
The emblem exhibits a frenzied, screeching hen, with limbs on its sides and feathers flying. The colourful shade palette of cyan, pink and brown is a departure from the purple and black that Sprint makes use of of their main model.
The Sprint will set up a 2,000-square-foot hen coop that may home 5 chickens, one among which will probably be named by way of an internet fan vote. Moreover, followers can sponsor a Hype Hen for $100, with proceeds benefiting the donation of chickens to the Second Harvest Meals Financial institution.
The Hype Hens take the sector on Might 10.