Scottish Hockey is dedicated to elevating breast well being consciousness to champion the participation of ladies and women in an thrilling new partnership with PeBe
Scottish Hockey joins PeBe, an award-winning sports activities bra model dedicated to educating feminine athletes on the significance of sports activities bras, and fixing the problem with a number one product, to lift consciousness amongst its Senior and Efficiency Pathway athletes with coaching and a one-to-one bra becoming service.
PeBe does it otherwise: designing sports activities bras that actually take into consideration how ladies transfer, and are diligent about serving to ladies discover the fitting match. The proper sports activities bra is prime to attaining your ‘private greatest’, the imaginative and prescient behind the PeBe story. Nevertheless, ladies and women recurrently purchase and put on ill-fitting bras. A survey of British feminine athletes discovered that 51% skilled breast ache throughout their coaching and believed an ill-fitting bra affected their efficiency. “No squeezing, no ache, no bouncing, no doubts” flows by the innovation and science at PeBe.
Scottish Hockey plans to make a long-term dedication to proceed figuring out the challenges confronted by feminine athletes, tackling areas resembling inclusive clothes and now highlighting the significance of breast well being.
Lucy Horsell, co-founder of PeBe, commented: It is nice to work with a workforce that helps their athletes in such a real method. It is not sufficient to maintain quoting the statistics and posting about them on-line. To create actual change, we have to assist ladies perceive why it issues and assist them discover the very best answer in a world dominated by complicated advertising and marketing. Sports activities bras, like sports activities sneakers, are a necessary piece of kit. You would not run a marathon in dialog, however we have seen some fairly stunning sports activities bras and limitless numbers of ladies ‘doing it’.
We’re altering attitudes about breast well being and bra becoming which have been ingrained for generations. It is enormous! We can’t do that successfully with out the help of organizations as an entire. The time for symbolic gestures is over, we have to result in change and care for ladies in the fitting method in sports activities.
Scottish Hockey and PeBe are dedicated to lowering the boundaries to participation in sport and train, educating and empowering our members and making a Private Greatest tradition in our sport. Since 2018, Scotland has been main the world in tackling gender inequality and lowering the stigma of durations by growing the provision of free menstrual merchandise.
By working with PeBe, Scottish hockey athletes might be geared up with the coaching and data to confidently select the fitting sports activities bra that helps their physique and has a optimistic affect on their coaching, consolation and breast well being.
“Creating our well being providing for feminine athletes for our nationwide applications, in addition to elevating consciousness throughout the hockey group, is one thing we’re keen about. Working with Lucy and her workforce at PeBe has skilled each employees and athletes, whereas offering an answer to make sure our athletes really feel comfy and able to carry out. Their values align with ours, and it’s improbable to work with them on this new partnership as we attempt to assist our feminine athletes thrive.”famous Chris Duncan, senior ladies’s head coach and program director
“It is a partnership that we at Scottish Hockey are each excited and really happy with. The companies and merchandise that PeBE gives is usually a recreation changer for therefore many athletes and gamers in so many sports activities. We’re happy that we’re main the way in which on this space in hockey. Everybody ought to be capable to compete and play comfortably and have the abilities and gear to assist them attain their full potential. That’s precisely what this collaboration is all about. commented Barry Cawte, CEO
The institution of Scottish Hockey’s Girls & Women Working Group will present the house to deal with additional challenges going through the feminine membership. Involving PeBe is considered one of many modern steps the game is taking to advocate for the well being of feminine athletes and set up the foundational components to enhance hockey. a enjoyable, comfy and improbable expertise no matter gender.
Scottish Hockey is keen about participating the broader hockey group and appears ahead to welcoming PeBe to future occasions the place schooling is accessible to all!
To ask
Keith MacLeod
Hockey Engagement Supervisor
[email protected]